Wirecath, developed by the Swedish company Cavis Technologies AB, is used by interventional cardiologists to measure if the pressure loss in the arteries is causing ischemia. This to determine the correct treatment for the patient.

There are already a small number of guide wires on the market, commercialised by large medical companies which dominate the global market. What is unique about the Wirecath is that it is the only pressure guide wire in the world that is immune to hydrostatic pressure errors. As such, it can increase measuring accuracy.

“The size and growth of the market, as well as the fact that our type of procedure is newly covered by reimbursement, made 法国 interesting to investigate for further expansion”, 斯特凡·泰尔说, Cavis首席执行官.

Business 日博备用网站 opened doors of global medical device companies
Cavis’ business focus was to find a partner in the French market. At first Cavis was looking for a small distributor, similar to what the company had in the Netherlands. 然而, the market analysis that Business 日博备用网站 provided the company showed that these types of actors do not exist in the French market. 而, Cavis would need to look at partnering with one of the global medical device companies present in the market.

Business 日博备用网站’s knowledge about the market was important in the market analysis, to identify the potential partners already present in 法国, and to target the right actors from the start.

艾玛Hemmingson, Senior Project Manager at Business 日博备用网站 in 法国 explains:

“We shortened time to market by helping Cavis identify potential partners for future commercialisation of the Wirecath. The project resulted in interest from almost all shortlisted companies, with a range of different partnership types on the table for 法国 and globally”

海琳Gustafsson, Global Application Specialist at Cavis, says that Business 日博备用网站 supported the company in finding four global potential partners, paving the way for distribution in more than just 法国.

Business 日博备用网站 helped us gain market understanding, dynamics, and growth. Their language and culture skills enabled the opening of doors at the large medical device companies, facilitating the dialogues necessary to finding the best possible partner for our product. 然而, we have not chosen distributor yet, but thanks to Business 日博备用网站 we have been able to meet and evaluate relevant partners. The team showed great enthusiasm and competence and were clearly willing to walk the extra mile for us 海琳Gustafsson, Global Application Specialist at Cavis

未来是光明的
Cavis is in market introduction phase with their first product Wirecath. In parallell with the commercial market introduction, further clinical studies will be conducted to further strengthen the product on the market.

A partnership in 法国 with a distributor at this stage enables the partner to take an active role in the market introduction as well as strengthen the clinical positioning in the market.

“With the unique product Wirecath, Cavis is sure to impact the dynamics of the market once commercialisation takes place”, 艾玛·海明森说.

Stefan Tell is also optimistic about the future.

“We are convinced that our way of making this type of measurement will change and improve the diagnosis of patients with cardiovascular disease”, 斯特凡·泰尔说.

 

挑战

Shorten time to market by helping Cavis identify potential partners for future commercialisation of their product Wirecath - a pressure guide wire that is immune to hydrostatic pressure errors.

解决方案

Market check to gain knowledge about business opportunities in 法国. The market check led to a partner search, in which potential partners were identified, and the decision to choose one distributor.

结果

Identified four global corporations/partners for Cavis in 法国.
Initiated dialogues with global medical device companies that showed interest in discussing a partnership in the French market.

日博体育备用Cavis

Cavis is an innovative Swedish medtech company developing, 生产, and supplying invasive cardiology care units with the mission to help improve cardiovascular disease diagnosis and treatment. The company is currently initialising the commercialisation of Cavis Wirecath, a pressure guide wire immune to hydrostatic pressure errors. 同时, it provides unique torque control for easy navigation, even in the most complex anatomies.